• We get retailers.

    In the dynamic realm of consumer packaged goods (CPG), it's not just about creating and marketing a product; it's about envisioning it on the shelves of stores across North America. Our expertise dictates starting with the end goal and working backward with retailers' expectations first. This involves careful planning for displays, pricing, and a coordinated market launch to boost sales and visibility consistently.

  • We get brands, too.

    We align ourselves with your vision, offering comprehensive branding, marketing, sales, and logistics support. For brands already in the go-to-market phase and showing promise, we're adept at propelling them to new heights. With Instar Brands, you're not just a client but a partner in progress within the intricate world of CPG.

  • We strive for synergy.

    Born from the experience of retail industry giants nationwide, we hold invaluable insights into their needs and requirements. We aim to foster synergy between retailers and brands, driving exponential growth and boosting sales. Whether entering the market or already promising, trust us to propel your brand to new heights.


"The JUXX Jump"

From Brazil to US Shelves Next to Giants of a Soaring Health Beverage Industry

The "JUXX Jump" is a saga of resilience, as founder and creator of JUXX, Edson, endeavors to bring Brazil's unique health-focused beverage to the U.S. market. Instar Brands breathes new life into JUXX, propelling it from obscurity to a health hero through a captivating rebrand and strategic expertise. The partnership blooms into a transformative force, culminating in national distribution through UNFI.

Gelson's, a California grocery icon, becomes JUXX's inaugural customer, validating its elite status in the health beverage sector. This dynamic collaboration between JUXX and Instar Brands epitomizes the power of strategic rebranding and distribution, establishing JUXX as a coveted health beverage across the U.S. market.